EMCA Connect: Athletes for Change

During the recent EMCA Assembly and Connect event, members and guests were introduced to the Athletes for Change (A4C) project — an inspiring new initiative in which EMCA proudly participates as a partner. Athletes for Change is more than a project; it’s the beginning of a movement empowering athletes to make an impact and build lasting legacies beyond sport.

The A4C project aims to build a dynamic, multi-sport platform that connects elite professional athletes from diverse disciplines and empowers them to lead philanthropic and social impact initiatives. With a broad definition of “elite” — spanning from globally recognised stars to champions of niche sports — the project encourages athletes to use their influence to drive development, promote social inclusion, and create equal opportunities.

Athletes are increasingly becoming changemakers, and A4C supports their transition into this role. While many athletes are motivated by a desire to “give back,” the benefits go beyond altruism. Engaging in philanthropy allows athletes to build a lasting legacy beyond their playing careers. It also strengthens their personal brand, deepens connections with fans, sponsors, and peers, and opens new doors for collaboration with organisations, brands, and communities that share similar values.

The EMCA event served as the perfect launchpad for member clubs to begin identifying athletes who align with the A4C mission. We encourage all clubs to reflect on which current or former athletes in their networks could be inspired to take part. Whether they are already involved in social initiatives or seeking new ways to contribute, these athletes can become powerful advocates for change.

We challenge each EMCA member club to engage at least one athlete who fits the A4C multi-dimensional profile and is ready to join this movement.

Let’s turn passion into purpose — together.