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#BeActive Key Players’ Seminar: summary of the activities

Once again, for the European Multisport Club Association it is a pleasure to attend to the Key Players’ Seminar of the European Week Of Sport, this year arrived to the 5th edition.

The event – that this year is taking place place in Sintra, Portugal – represented a good opportunity for receiving the most recent information about the strategies to be used by Partners and National Body Coordinators.

Representatives of all the organisations had also the opportunity to make several beach team building activities, in the splendid atmosphere given by the Atlantic Ocean

This year, the European Week of Sport will focus on four themes: education, workplace, outdoor, sport clubs and fitness centers. Like last editions, BeActive Ambassadors and BeActive Awards will play their role in the promotion of the event.

“Inactivity in Europe is a matter of crisis – stated Nevena Vukasinovic from the European Week Of Sport Communication Team -. It must be faced together”. Few numbers of the past edition of the Week were then given by Marco Zacchetti from the EU Commission: “Last year, millions of participants to the #BeActive events. This is a good signal, but we must carry on playing our part making European Citizens be more active”.

The opening ceremony of the Week will take place this year in Espoo, Finland; while the official communication campaign will start in Brussels next 23rdJune.

Photo taken from the European Commission Official Sport Unit Account @eusport.